BC Bonacure


PR Firm I Elevator Communications Inc.

President, Creative Director I Melanie Rego

Art Director I Isaac Lotz


"Win a $10,000 Trip to NYC!"

Bilingual contest material for BC Bonacure Hair product line.


$10,000 trip to New York! Consumers uploaded a photograph of their best hair day and their best styling tip to Radom draw was made and winner went to NYC. Winner was also profiled on website.


Second price for hair stylists. $5,000 trip to London England. Stylist had numbered Rx Cards for the customers. The more the stylist prescribed BC hair therapy to their customers, the more changes to win.



Concept  I Model used for campaign

ICON I Designed for contest.

Poster & Cling I Photo concept for "let your hair BCeen!. Cling die-cuted to the shape of photos. Placed in Stores and salons.

Easel Tent I Contest ballots. Placed in Stores and salons.

Editorial Advertisement I Magazine ad talking about contest.