Igora by Schwarzkopf



PR Firm I Elevator Communications Inc.

President, Creative Director I Melanie Rego

Art Director I Isaac Lotz


"Colour with Igora and Win"

Bilingual contest material for IGORA COLR10 product line.


IGORA COLOR10 by Schwarzkopf Professional sets an exciting and innovative precedent as the first professional permanent 10-minute colour in the Canadian marketplace!


Contest COLOURwithIGORAandWIN, a contest created for a Salon team!

Winning Salon won trip and prices.


Concept  I The imagination when it comes to hair colour.

Guide for the Salon I 12 pages guide

Poster I Hang in selected hair salons

Advertisements I Placed in salon magazines

Cling I Placed in salons